About

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Jersey Indie is the place to be for all things independent and all things born and/or built in New Jersey.

Whether you have a band, a restaurant, a bookstore, a film, a dance troupe, a gallery, a startup, or any kind of small business—you name it—and you’re trying to make it on your own in Jersey, we’ve got your back and we’re here to help.

Have some new songs you want to get out there?  A new product or offering?  A short film?  A book you've written?  A painting?  A performance?  A community initiative?  Or maybe you've just discovered the best kept
"secret something" in all of Jersey.  If you are someone, or know someone, who’s got talent and you want the world to know about it,

REACH OUT!  We want to help YOU get the exposure you need. 

Why, you may ask?

Simply because we love our state and people like you who are in it and would love to see another Jerseyite (Jersey-an?) rise to the top! 

We showcase and promote NJ's artists, businesses, and creative minds via: 

and more. 

Jersey Indie is here to:

- make residents and visitors alike EXCITED about the talent that exists in Garden State,
- encourage people to SUPPORT local Jersey businesses and buy made-in-Jersey products, and
- foster a sense of curiosity and PRIDE in NJ's diverse communities

One simple request (or two)

Jersey Indie is about shining the spotlight on emerging talent and NJ-based businesses.  It's also about building community and a network of mutual support.  Support your fellow artists and creative neighbors.  Buy someone's album.  Visit someone's establishment.  Compliment an artist.  Follow a startup.  Let your creative neighbors know that someone appreciates what they do.  PAY IT FORWARD. 

Copyright + Errors

The thumbnail images of featured businesses and/or artists are used for preview purposes only.  All rights belong to the individuals and/or companies featured.  Jersey Indie is meant to shine a spotlight on your business, your work, so if you are listed on JI and you notice an error in information, or if you would like to change the featured link, photo, or description, please send an email to contact@jerseyindie.com.

Who's Behind Jersey Indie? 

My name is Sonia Schnee, Founder and Owner of Jersey Indie.  I am a Morris County resident on a mission to showcase the wealth of creativity and talent that exists in the Garden State. 

I have lived in NJ almost all my life.  I call NJ my home.  This state and its people, its diversity of landscapes, and the experiences that have come with it have shaped who I am.  Storytelling has always been a passion.   Before I even knew how to write, I told stories through pictures.  I believe telling stories -- and telling stories about my  home state -- is something I'm meant to do.  

A bit about my professional background:  I am an AVID Certified Professional Video Editor with a B.A. and High Honors in Film & Media Studies from Dartmouth College, where I received the Maurice H. Rapf Award for Outstanding Achievement in Film & Media Studies.  I have worked in film, television, and the nonprofit sector in both NJ and NY, doing everything from screenwriting to directing, editing, and many other things in between.  In my spare time, I write screenplays, and once upon a time, I painted oil portraits of peoples' pets.  I think it's important that no matter how old you get, where you go, or what you do, always hang on to your creativity.  

One of my favorite quotes is by author Todd Henry.  In his book entitled Die Empty (a truly inspirational read, despite its seemingly sad title), he writes: 

"You have a unique contribution to make to the world [...]  You possess a one-of-a-kind combination of passions, skills, and experiences; there is something you bring to your work that no one else could.  If you relinquish that power, then it will never see the light of day and you will always wonder “what if?”  The price of regret is incalculable."

Another favorite quote of mine (from a different source) is:

"There is no such thing as a boring person.  If someone seems boring, you just haven't asked them the right questions yet.  Everyone is passionate about something."   

I always try to keep these quotes at the top of my head whenever I go out into the world, be that in person or through social media or over the phone or via email.  Don't be afraid to share your passion with the world.  There's always someone who could benefit from it. 

I love meeting new people and forming meaningful relationships.  I want to learn about who YOU are, what YOU do, and more importantly, why you're PASSIONATE about what you do.  Want to meet up for a cup of coffee?  Email me and we'll make it happen!  (Seriously.  Email me and we'll make it happen.)  All you have to do is reach out and ask.